If you have not heard of the term ‘Call to Action’ (CTA), it is in reference to what you would like you website users to do. Whether that be ‘Book Now’ ‘Email Now’ ‘Call Now’ or ‘Add to Basket’ and ‘Checkout’ you want to have something like this on every one of your website pages,…
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Understanding Your Customer Journey
One way to try and improve your website, to it’s optimal experience for your customers, is to try to better understand their entire journey from the initial landing page, to hopefully conversion. One way to do this, is to have close friends and family navigate your website and give their in-depth feedback as to how…
Continue readingPros and Cons of a Vector Image
When it comes to creating a brand or logo image, you have probably heard of the term, vector image. Vector images differ from raster images in that they are created using a set of points, lines, curves or polygons and often have a more primitive colour or simple gradient of colour. A raster image differs…
Continue readingWebsite Programming to make your website user-friendly
There are various aspects to website programming and design; there is graphic design, coding, and search engine optimisation to name a few. Website development for business is becoming a standard way of attracting consumers to your product. Website design and programming is intended to be geared towards specific demographics such as location and age groups,…
Continue readingImproving your website conversions
Getting traffic to your site is the first way to increase sales, but then once you have traffic to your site you need to be able to convert those into enquires or sales. Many businesses increase the money they spend on marketing and advertising to increase the number of visitors they get and although this…
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