A Landing page is a stand-alone web page that is created to meet a single objective, to get a visitor who lands on your page to undertake a call to action, whether this is to purchase an item, download a free e-book or join a mailing list.  People who land on your page are likely…

If you have not heard of the term ‘Call to Action’ (CTA), it is in reference to what you would like you website users to do. Whether that be ‘Book Now’ ‘Email Now’ ‘Call Now’ or ‘Add to Basket’ and ‘Checkout’ you want to have something like this on every one of your website pages,…

One way to try and improve your website, to it’s optimal experience for your customers, is to try to better understand their entire journey from the initial landing page, to hopefully conversion. One way to do this, is to have close friends and family navigate your website and give their in-depth feedback as to how…

When it comes to creating a brand or logo image, you have probably heard of the term, vector image. Vector images differ from raster images in that they are created using a set of points, lines, curves or polygons and often have a more primitive colour or simple gradient of colour. A raster image differs…