When it comes to creating a brand or logo image, you have probably heard of the term, vector image. Vector images differ from raster images in that they are created using a set of points, lines, curves or polygons and often have a more primitive colour or simple gradient of colour. A raster image differs…
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Five Important Aspects to Your Website Users
There are several key elements that users want to see from a website that makes it user-friendly. If your website is appealing and easy to use, this benefits you and your users. Potential customers are very likely to leave, without interacting or purchasing, if they find your site cumbersome or frustrating. Here are five top…
Continue readingMarketing Crisis Recovery Plan
Online marketing carries with it the risk of causing upset to your users due to your content’s intensions being misconstrued or misunderstood. To ensure the best possible outcome from this type of occurrence, you need to have a Crisis Recovery Plan created and ready for immediate implantation, for when things go awry. 1. Plan the…
Continue readingWebsite Programming to make your website user-friendly
There are various aspects to website programming and design; there is graphic design, coding, and search engine optimisation to name a few. Website development for business is becoming a standard way of attracting consumers to your product. Website design and programming is intended to be geared towards specific demographics such as location and age groups,…
Continue readingImproving your website conversions
Getting traffic to your site is the first way to increase sales, but then once you have traffic to your site you need to be able to convert those into enquires or sales. Many businesses increase the money they spend on marketing and advertising to increase the number of visitors they get and although this…
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