Getting traffic to your site is the first way to increase sales, but then once you have traffic to your site you need to be able to convert those into enquires or sales. Many businesses increase the money they spend on marketing and advertising to increase the number of visitors they get and although this…
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Advertising your company online
When having a website created there needs to be a lot of thought in to how it will function but also the appearance. Too often websites seem to have covered one aspect but not the other. Your website should very much match your company ethos and portray what your company offers. If for example you…
Continue readingAllow your web marketing agency to do their job
Web marketing agencies are companies that will build and promote your website and company profile online. Most agencies offer a wide range of online marketing services tailor made to your companies’ requirements. When employing a marketing agency you should always go off their knowledge along with recommendations (if possible) off other clients. Most web agencies…
Continue readingStaying up to date with web developments
All website developers and online marketing consultants should stay up to date and informed of chances within the industry and new techniques introduced. They also need to be aware of any changes that Google makes to its ranking algorithm in order to stay on top of their game and offer the best possible service to…
Continue readingFinding a great SEO company
SEO stands for Search Engine Optimisation and is effectively optimising your website to rank highly on the search engines’ results pages. There are specialist companies set up to assist a business with all of their online marketing and SEO requirements. These agencies are quite large in numbers, but finding a good one can be a…
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