Five Important Aspects to Your Website Users

There are several key elements that users want to see from a website that makes it user-friendly. If your website is appealing and easy to use, this benefits you and your users. Potential customers are very likely to leave, without interacting or purchasing, if they find your site cumbersome or frustrating. Here are five top tips for user retention.

Have a great Landing Page

When people click on your website or are lead there via a link, the first thing they see needs to be aesthetically appealing, easy to navigate and current.

The site needs to be easy to use

Having a comprehensive menu and search bar that helps the user find exactly what they need can make a huge difference. People of all technological abilities need to find it simple, so you can try having friends and family use your website to help identify any issues.

High performance is important

The longer it takes pages to load, the more likely people are to lose interest and leave. Also, if it takes more than 3-4 steps to get to any one point, try to find a way to reduce the number of steps.

Integrate your website with your other online platforms

People want to be able to see from your website, if you are on Facebook, Instagram, LinkedIn etc. Having all of your platforms integrated and portraying the same brand and tone will help build trust.

Ensure your website is responsive

It is very important for the content on your website to scale appropriately for use on mobile devices so that the pictures are fully visible and text is easily legible. If it is difficult to go through your website on a phone, users may just go somewhere else that is mobile friendly.