Why a Vector Image Brand Logo is Good for Your Website

When seeking someone to create a logo for your brand, it is likely you will come across many who will create a ‘logo’ for pennies but chances are, the end result will not be a high-quality vector image. To understand what a vector logo is, you need to understand the difference between a raster image and a vector image. A Raster image is made of pixels and as you resize it, it will distort and pixelate, this does not happen with a Vector image. Vector images are much more versatile.

Your logo is your business’s representation, so it is definitely worth investing in something that will project the right image and feel, whilst being able to stand the test of time.

Vector Images:

1. Are infinitely scalable! This means you can make it as big or small as you like without it losing its shape, resolution or quality.

2. Are easily editable. If you want to change the color, hue or rearrange the components of your logo, this can easily be done in Adobe Illustrator (which offers free trials).

3. Have several different export options. While using vector-based programs you can easily save the image in the format that you require for whatever project you need it for.

Having a vector logo will make your website and any other online platforms much more professional and trustworthy.