Website development is a process which should take place, for most businesses anyway, over a a few years, with the starting point as a brochure website, developing eventually into a authority website and an e-commerce website. Being able to have a website with a good reputation is something which all businesses should have as an aim. Of course, doing all you can with your website to maximise the traffic and conversions is important, but this can have some consequences further down the road if you aren’t careful. Having a good reputation is something which search engines like google are becoming increasingly able to measure, which means that the traffic is becoming more dependent on it. Not only this, but with a good reputation as an authority in the industry can help to develop your brand in ways that the older linking strategies were able to.