Finding a great SEO company

SEO stands for Search Engine Optimisation and is effectively optimising your website to rank highly on the search engines’ results pages. There are specialist companies set up to assist a business with all of their online marketing and SEO requirements. These agencies are quite large in numbers, but finding a good one can be a little more difficult. To access whether an agency is effective at what they do, I would recommend asking to see a case study for a company that they have recently carried out SEO work for. This case study should include a description of the company and where they were in terms of business / sale etc before any marketing was carried out by the agency. It should then have an account of what work was done to their website and any other marketing that was carried out in a set period of time. Normally then you would expect to see a results page often showing graphs and charts detailing the improvements the company has seen. Also check to see if there is a summary as often this information can be a little confusing and a summary can explain overall how effective the campaign has been.