Improving your website conversions

Getting traffic to your site is the first way to increase sales, but then once you have traffic to your site you need to be able to convert those in to enquires or sales. Many businesses increase the money they spend in marketing and advertising to increase the number of visitors they get and although this can work, often it is easier and cheaper to improve your conversion rate.
Improving your conversion rate can seem a little tricky, but often there are very simple improvements you can make to your website to do this.
Adding Calls to Actions to every page is a way of quickly getting the visitor to contact you or buy a product / service and takes very little time to set up. Reviewing your page layout and navigation can hep with conversions as if the site is hard to navigate round or too busy then many people will leave straight away. A quick tidy up can be all it needs to improve your results.