A Landing page is a stand-alone web page that is created to meet a single objective, to get a visitor who lands on your page to undertake a call to action, whether this is to purchase an item, download a free e-book or join a mailing list. People who land on your page are likely to already have an interest in what you are advertising, so are known as hot leads.
A good landing page, that has been designed well, will help your business transform web traffic into loyal customers and assist in meeting your sales targets.
A landing page should be consistent, simple and clear with all images, text and call to action buttons relating to your ultimate business goal.
If you use paid advertising on Google, Facebook, Instagram etc, getting those leads to a single web page helps convert the interest of the person who clicked on the advertisement into a lead.