Today web design can be created by enthusiasts, and not just experts, largely due to the simplified software now available at a reasonable cost, but this doesn’t mean you should avoid seeking professional help.

Web design is not just about making a site look attractive, though to enthusiasts this may be the case. Functionality is key, and if the visitors are not presented with a user friendly experience then they may search for products and services elsewhere, potentially to competitors.

There are various benefits a business can gain from using a professional design agency, and we’ve bulleted some of the main ones below:

• A design that appeals to your target audience
• A design that is created with one or two main purposes in mind
• A design that reflects and enhances your businesses brand and corporate identity
• A design that is optimised for a range of devices such as a responsive design, or even a separate website that can be optimised for many devices
• Content which is search engine optimised, improving its relevancy and potentially increasing its search engine ranking.

If you feel you can achieve this yourself, you may be right, but if you want to leave professional web design to professionals, you may find increased visitors, sales, conversions, and return on investment.